This study (which took place in 2004) presents four ‘socio-economic-political scenarios’ designed to stimulate, guide and inform strategic thinking about the future of one of nine English regions, namely the South West. The scenarios portray distinct pictures of the social, political and economic background against which the strategies for the South West can be reviewed and developed. They provide a consistent approach and serve as practical thinking tools. The scenarios are also intended to help organisations in the South West to assess their vulnerability to forces of change and to plan appropriate adaptation strategies.