In FAZIT (research project for current and future-oriented information and media technology and its use in Baden-Württemberg), present and future demand and applications for innovative information, communication and media technologies are being explored. The objective is to identify key drivers for new markets and innovations in the ICT sector in Baden-Württemberg, Germany, which are important for further regional development. The different activities are intended to bring together actors in a regional innovation sys-tem, both from the ICT sector and traditional industries. A final roadmap for “new markets in the ICT sector in Baden-Württemberg” is intended to integrate the milestones, which can be strategically used by State decision-makers.